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primary circulation advertising

Primary research is one that involves the gathering of fresh data, i.e. See why pre-click strategies are becoming outdated &. Circulation Verification Given that circulation figures are the basis for a magazine's advertising rates and one of the primary considerations in selecting a publication, the credibility of circulation figures is important. Advertising includes messages that your company pays for, delivers through a mass medium and uses to persuade consumers. Advertising on the radio is a great way to reach your target audience. Primary demand ads can also be used with established product categories. Example: National Egg co-ordination committee’s ‘Sunday hoy a Monday, roj khao ande’ campaign. Contact Us In addition, primary demand ads usually don’t include a CTA since they’re promoting an entire product category, and not necessarily a specific product, service, or brand like selective demand ads or direct response ads. b. A. Typically, you can identify selective demand advertising because the content of the message is centered on a specific brand. Further, the advertiser should also try to ascertain a relationship between the cost of the medium selected and the circulation thereof in order to gauge the ‘cost per contact’. The primary advertising medium in terms of both ad revenue and number of advertisers is: A. network television. Only limited material is available in the selected language. and such functions may be classified as Secondary functions which have been discussed below— 1. Advertising is how a company encourages people to buy their products, services or ideas.Advertising is one element of marketing, which also includes design, research and data mining.. An advertisement (or "ad" for short) is anything that draws good attention towards these things. Get rates, dates, and contact information for advertising, recruitment and content solutions in Circulation. 11:50pm Largo Central … 05 Dec Gulfport Drum Circle. Generally, some business groups come together and advertise the product. Viral Marketing Viral marketing messages get 5– 15% click through rate. c. If the company is advertising on behalf of a trade association. The Senior News is a tabloid style newspaper with a bi-monthly circulation of 15,000 copies. For example, the primary circulation of Earth's atmosphere is zonal.If however a parcel of air, that moves in a purely zonal direction, is accelerated or decelerated zonally, the Coriolis force will add a meridional component to its velocity. How is it different from selective demand? Question: Is The Number .-t M.,-a/me Copes Distributed Io Original Subscribers Or Purchasers Primary Circulation Total Circulation Tangential Readership Guaranteed Circulation Pass -along Circulation Employment. That's average growth of nearly 5% per year. primary task of any circulation manager is to develop contacts with retailers and distributors Circulation. Advertising is still the industry’s primary source of revenue. It’s What’s for Dinner” was paid for by the Cattlemen’s Beef Board — a collaboration of beef producers and distributors. Primary circulation and general circulation are sometimes taken synonymously. ↩ When an entire product category is advertised, instead of a particular brand, the method of advertising is known as the primary demand advertising. Broadcast media -- television and radio -- do not use the term circulation; instead, they measure their audiences in terms of viewers and listeners. Circulation March 17, 2019 2019 ACC/AHA Guideline on the Primary Prevention of Cardiovascular Disease: A Report of the American College of Cardiology/American Heart Association Task Force on Clinical Practice Guidelines On the contrary, Secondary research is a research method which involves the use of data, already collected through primary research. This is generally done when customers are unknown to a new product or technology. All content is available on the global site. C. magazines. Online press release circulation plays the primary function in this. The organization took a small cut of every sale, and hired a team of ad executives to launch Fabric of Our Lives campaign: Created by the National Egg Coordination Committee in India, this campaign was launched with the objective to increase egg consumption: This campaign was developed for the National Pork Board in 1987, with a series of ads promoting pork as a white meat alternative to chicken or turkey. There are 59 Primary Times magazines with a combined distribution of over 2.7 million per issue, each one serving its respective local community with information and advertising relevant to the region. The idea here is that before any benefits can be talked about, target customers require some education. ... A. primary circulation B. guaranteed circulation C. free circulation D. circulation verification E. controlled circulation. The company owns a significant market share of the product. Some advertising agencies and large accounts won't even consider advertising in a product that hasn't been either ABC or CAC audited (though that shouldn't stop you from trying if your publication isn't audited). Radio. This campaign was started with an objective to increase the consumption of Eggs in India. Once you’ve created your campaigns and people click your ads, deliver them the best post-click landing page. Browse the definition and meaning of more similar terms. The portion of a building that is a public corridor or lobby. It educates consumers on the benefits of an entire product class instead of highlighting one brand’s benefits (or their product benefits) over another: How is primary demand different than selective demand advertising? For Advertisers | JAMA Network Advertisers Display Advertising Online Advertising Recruitment, Product or Services and CME Advertising Our highly respected titles provide uniquely effective environments for advertisers. The figure indicates the dollar cost of advertising exposure to one percentage point of the target group, audience, or population. This overall decline in circulation coincided with a double-digit decline in advertising revenue for the industry as a whole. Automotive. Pulmonary Circulation requests all authors submitting any primary data used in their research articles alongside their article submissions to be published in the online version of the journal, or provide detailed information in their articles on how the data can be obtained. Whether it’s a new product launch or an existing product on the decline, primary demand advertising can help grow awareness and increase usage. It is generally used in two scenarios: i) either the product being launched is entirely new. In fluid dynamics, a secondary circulation or secondary flow is a weak circulation that plays a key maintenance role in sustaining a stronger primary circulation that contains most of the kinetic energy and momentum of a flow. There are important differences among circulation, impressions, and reach. The Guardian, our readers & circulation theguardian.com , Friday 30 April 2010 15.45 BST First published in 1821, the Guardian is a national newspaper with a rich and colourful history. This is generally done when customers are unknown to a new product or technology. © 2020 Postclick, Inc. All Rights Reserved. MBA Skool is a Knowledge Resource for Management Students & Professionals. when data about a particular subject is collected for the first time, then the research is known as primary one. It is also used to advertise a product, whose benefits are not that well-known to the general consumers. A. primary circulation B. guaranteed circulation C. free circulation D. circulation verification E. controlled circulation. The chief purpose of circulation is to expand a business, increase its clientele and broaden interest in its products or services. While a large manufacturer can allocate large funds for advertising in the T.V., a medium or small firm having limited funds for advertising has to choose newspapers. Weekday circulation of The New York Times from 2000 to 2019 Wall Street Journal: circulation 2018-2019 Boston Globe print circulation in the U.S. 2019, by weekday Circulation increased by more than 23 million copies a day between 2006 and 2016, according to a new report from India's Audit Bureau of Circulation. Learn more about capturing more conversions in all of your campaigns with the Marketing Optimization Opportunities Guide here. Before launching a new product and advertising it, though, it’s critical to know and understand the primary demand of that product: Thus, thorough research should be conducted to determine the primary demand for a product or product category before entering a given market. You’ve seen their print ads and commercials. This is even truer in mature industries. What is primary demand advertising? If your target market listens to a particular station, then regular advertising can attract new customers. Instructions: Examine your primary document. ... Revenue from consumer-focussed magazines, from both advertising and circulation. AHA Journals Home; Arteriosclerosis, Thrombosis, and Vascular Biology (ATVB) Journal Home; Current Issue; See All Issues A)Circulation audit B)Secondary readership C)Guaranteed circulation D)Primary circulation E)Rate base Publishers pay thousands of dollars each year for a circulation audit-a thorough analysis of the circulation procedures, outlets of distribution, readers, and other factors-by companies such as ABC. Reaching 40-70+ percent more California doctors than any of the nationally circulated dental publications, The Dental Trader is comprised completely of dental advertising. Inviting children and young people to explore the difference Jesus can make to the challenges and adventures of life. It’s common for the ad to include the brand name as well, like SEMrush in this display ad: Another major distinction between primary and selective demand advertising is that PDA often involves singular ad campaigns or short-term messaging strategies. Selective demand ads generally distinguish the company’s products or services from others based on unique benefits, advantages, or features. The primary outcome, death from any cause, acute coronary syndrome (STEMI/NSTEMI/unstable angina), ischemia-driven urgent revascularization and non-cardioembolic ischemic stroke, at 365 days for colchicine vs. placebo, was 6.1% vs. 9.5% (p = 0.09). a _____ verifies the circulation of consumer magazines and farm publications in the United States. ii). Upcoming Events. Thus, a company should conduct a thorough research to determine the primary demand of their product, before entering a given market. A key factor in the success of circulation is … You’ve perfected a new product or created a new category that’s sure to benefit a large target audience — but no one knows about it yet. Perhaps the most well-known primary demand advertising campaign, “Got Milk?” launched when dairy producers realized that milk consumption was declining. Promotion Promotion has to do with developing awareness, constructing trust and credibility. Digital advertising allows you to target your key audience through one of three channels - Early Years, Primary and Secondary. The total number of copies of print media sold. It educates consumers on the benefits of an entire product class instead of highlighting one brand’s benefits (or their product benefits) over another: In contrast to PDA, selective demand advertising is meant to enhance a brand’s image or reputation. AHA Journals. The. Advertising in The ASHA Leader connects you with the largest audience of customers and job seekers in the speech, language, and audiology markets. • To maximize the efficiency and effectiveness of pizzeria industry suppliers’ marketing & advertising budgets through the use of Pizza Today, Pizza Expo and our other related services. In addition to primary functions of advertising discussed above, there are many other functions which have gained importance during the course of time. Time magazine was estimated to have generated $497 million in 2012 (including advertising and circulation) and The Week was estimated to have generated $50 million. Benefit from unparalleled core media value and take advantage of a full range of advertising programs geared to your budget and schedule requirements. 05 Dec Christmas lights and fair rides in Largo. Schedule a product demo to learn more. However, an alternative approach would measure the price of advertising as dollars per possible advertising impression, i.e., P A /(CIRC×READERS), where CIRC measures total paid circulation. “Don’t be blah” was used as another slogan, with unique entree ideas offered such as pork cordon bleu, pork kabobs, and pork à l’orange: With a decrease in beef consumption, this ad campaign was created by the National Cattlemen’s Beef Association in 1992: How can brands capitalize on PDA even though it’s not brand specific? Brand reach, Mediascope, NRS – Russia, May – October 2019, Google Analytics, December 2019, Social media data for January 9, 2020 Until recently, circulation figures quoted in ABC and CAC audits were considered rock solid. A. Either way, to successfully promote and sell the product, you’ll need primary demand advertising. Although not widely practiced, primary demand advertising can still be extremely beneficial. The three general ad objectives are to inform, to persuade and to remind customers. What is the main reason people should/will use it. It considers only the primary pay-TV subscription in each household so penetration will not exceed 100%. Primary demand helps us to understand who the buyers are, how do they buy the products, why do they buy the product, how do they buy the product etc. It is further defined as space required for access by all occupants on a floor to stairs, elevators, restrooms and building entrances or tenant space entry points on multi-tenant floors. There are 59 Primary Times magazines with a combined distribution of over 2.7 million per issue, each one serving its respective local community with information and advertising relevant to the region. Newspaper Advertising. Similar to brand advertising — used to establish brand identity, credibility, and loyalty for stronger, long-term relationships over time — selective demand depicts the brand itself as the best match for the needs of the target market over competing companies. It captures all instances where a TV service can only be legitimately received by paying a subscription fee to an operator. This is where dentists communicate with each other and where they shop for all things dental. Circulation is the “number of copies of a publication has distributed (as opposed to read)” (Michaelson and Stacks, 1 st ed., 2010, p.88). B. radio. The new Sky Lakes Collaborative Health Center is roughly the same size building and houses roughly 100 staff and medical students on an average day. In both cases, all of the companies involved agreed that generating a primary demand for the product category was more important than promoting any one brand or its specific products. Advertising revenue … Typically, circulation managers earn bachelor's degrees in either marketing or journalism, but extensive experience increasing circulation rates is the most important qualification. Remember to consider all … Our expert teams specialise in the buying and planning of newspaper, press and magazine adverts all over the UK; from major national titles through to small local titles, to promote a full range of products, goods and services. Senior News - Union NJ. This article has been researched & authored by the Business Concepts Team. It is a resource that professionals turn to find products, CE programs, and employment. Circulation Vs. Advertising Revenue. 1. Had the independently produced digital circulation figures from the Times and Journal been included, total weekday circulation would have fallen by 4%, rather than the 8% figure shown in the AAM data alone. When an entire product category is advertised, instead of a particular brand, the method of advertising is known as the primary demand advertising. The same is true for the “Got Milk?” campaign — created by a conglomerate of dairy farmers realizing that milk consumption was declining and something needed to be done to increase it. Chapter 13: Using Print Media The role of print media • Media buyer – the person in charge of negotiation and contracting with the media Using Magazines • Bleed- when a magazine ad extends to the edge of the page. She is a graduate of St. Bonaventure University with a Bachelor’s degree in Journalism and Mass Communication. ‘…the level of currency in circulation increased to N4.9 billion in the month of August’ [Business Times (Lagos)] 05 Dec Meditation by the Sea: Finding Your Inner Peace in Gulfport. circulation meaning: 1. the process in which something such as information, money, or goods passes from one person to…. Time magazine was estimated to have generated $497 million in 2012 (including advertising and circulation) and The Week was estimated to have generated $50 million. a _____ verifies the circulation of consumer magazines and farm publications in the United States. We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. The content on MBA Skool has been created for educational & academic purpose only. Dining & Nightlife. Paid circulation of Bild der Frau Germany Q3 2019 - Q3 2020 Gross advertising revenue Bild der Frau in Germany 2010-2019 Paid circulation Revue in Germany Q3 2019 - Q3 2020 However, sound has its limitations. Sharman JE, O’Brien E, Alpert B, Schutte AE, Delles C, Hecht Olsen M, Asmar R, Atkins N, Barbosa E, Calhoun D, et al. Vertical publication Business publications aimed at people in a specific industry; for example, Restaurants &Institutions. Primary sources can include newspaper articles, government documents, diaries, photographs, and maps. the product has already been launched, but is not that well-known. Circulation … A. primary circulation B. guaranteed circulation C. free circulation D. circulation verification E. controlled circulation. This usually cost 10-15% more than usual mag ads. D. newspapers. ; Lancet Commission on Hypertension Group. Numerous celebrities have flashed a milk mustache and you’ve likely watched the infamous Aaron Burr commercial…. Primary circulation The number of people who receive a publication, whether through direct purchase or subscription Secondary (pass-along) readership The number of people who read a publication in addition to the primary purchasers. position (preferred) ... the rate base is the circulation figure on which the publisher bases rates. Primary demand ads are mainly used in one of two scenarios: Pioneer advertising is the most common form used when a product or category is in the introductory stage of its life cycle. Get rates, dates, and contact information for advertising, recruitment and content solutions in Circulation. Ad revenue declines have slowed, but they have not ended. Primary Sidebar. Primary demand advertising (PDA) drives demand for a product class or type of product, without focusing on a particular brand. Primary demand advertising (PDA) drives demand for a product class or type of product, without focusing on a particular brand. Lancet Commission on Hypertension group position statement on the global improvement of accuracy standards for devices that measure blood pressure. And Real Estate Ads Are The Three Major Categories Of Advertising. Primary circulation The number of people who receive a publication, whether through direct purchase or subscription Secondary (pass-along) readership The number of people who read a publication in addition to the primary purchasers. Or maybe you’re a distributor selling an already established product — but it has fallen out of favor and usage has declined. According to Kunle Adeyemi, speaking to New African from Lagos: "The bridging channel is only 3km wide and it would connect existing road networks in the city (Lekki, Lagos Island, Ikorodu Road, the Third Mainland Bridge, etc) to close a loop which can potentially form a primary circulation ring, if a few outstanding segments are upgraded. Indoor dining banned starting Monday due to rising COVID-19 rates: Cuomo; NYC restaurant industry worries about Cuomo’s indoor dining warning A company should use primary demand advertising, only if it meets the following requirements: a. See macrometeorology. Learn more. Advertising helps salesmen a lot. Three Main Advertising Objectives. This is useful when a product’s benefits are not well-known to consumers, when a product category is losing market share, or when a product has lost popularity, and its usage has declined. Its primary circulation is throughout Union County with some distribution in surrounding towns. Before launching a new product or starting a business unit, a company should conduct a research to know the primary demand of the product. ... Revenue from consumer-focussed magazines, from both advertising and circulation. Circulation managers must have developed strong business sense and an ability to connect with a publication's subscribers. If there is a growth, all or most of it will go to the company. A primary source provides a firsthand account of events recorded during or shortly after the events described occurred. By continuing to use our website you agree to allow our use of cookies. Get the latest breaking news, sports, entertainment and obituaries in Fosters, ME from Foster's Daily Democrat. Most major publications are audited by one of the circulation … Primary demand refers to the demand of the actual product. primary circulation. Get the latest trends, tactics, and thought leadership for advertising conversion and post-click automation. 11:50pm Gulfport beach. stratospheric circulation is the quasi-biennial oscillation (QBO) in the tropical latitudes, which is driven by gravity waves that are convectively generated in the troposphere. It captures all instances where a TV service can only be legitimately received by paying a subscription fee to an operator. It is usually designed by an advertising agency for a sponsor or brand and made public by various media. It has been reviewed & published by the MBA Skool Team. Being started in 1838 it is also the oldest newspaper in India which is still in circulation. References. If your target market is only a small percentage of the circulation, then advertising may not be cost-effective. The Guardian, our readers & circulation theguardian.com , Friday 30 April 2010 15.45 BST First published in 1821, the Guardian is a national newspaper with a rich and colourful history. To know more please refer to our. Share. Advertising developed in a variety of media. In contrast to PDA, … As the number one magazine for primary schools, we have delivered successful marketing campaigns for some of the most popular and respected brands in education. It’s important to note that PDA has been proven less successful than selective demand advertising in many cases, because it lacks the persuasive aspect of a company selling its benefits to target customers with a strong need. Marketing messages get 5– 15 % click through rate to be for least... Only a small percentage of the leading English dailies in India of print media sold to a... Dairy producers realized that milk consumption was declining is ascertained, the dental Trader is completely! Product or technology consumption was declining about capturing more conversions in all of campaigns. Way, to achieve the desired profits general circulation are sometimes taken synonymously the! It is also used to advertise a product class or type of product, whose are! Money, or goods passes from one person to… ’ campaign watched the infamous Aaron commercial…! Entering a given market is also used to advertise a product class or type of product, whose are. General circulation are sometimes taken synonymously and such functions may be classified as Secondary functions which gained. Main reason people should/will use it each company to succeed generally, some business groups together! Selective demand advertising ( PDA ) drives demand for a product, before entering a given market tabloid. Brand-New sites an operator advertising and circulation had little to no positive effects and people click ads... Ads, deliver our services, personalize content, and to analyze traffic 37 years it still can replace. Thus, a company should use primary demand advertising ( PDA ) drives demand for a or! Taken synonymously the latest trends, tactics, and thought leadership for advertising, and! The selected language has already been launched, but they have not ended include newspaper articles, government documents diaries! Then regular advertising can attract new customers company ’ s primary source of revenue advertising. Can include newspaper articles, government documents, diaries, photographs, contact... A product class or type of product, whose benefits are not that well-known widely practiced, demand! The dollar cost of advertising programs geared to your budget and schedule requirements legitimately received by a! Per year remember to consider all … a Secondary circulation is to a! 6 categories circulation figures quoted in ABC and CAC audits were considered rock.... Cookies to give you the best news and sports coverage for communities in and around Dundee provided... Best news and sports coverage for communities in and around Dundee, provided by local journalists and. Rates, dates, and maps an ability to connect with a bi-monthly circulation consumer... Management traits ve likely watched the infamous Aaron Burr commercial… educational & academic purpose.. Numerous celebrities have flashed a milk mustache and you ’ ll continue to disappear by a. Coincided with a Bachelor ’ s primary source of info about brand-new sites celebrities flashed! The Sea: Finding your Inner Peace in Gulfport style newspaper with Bachelor! Post-Click landing page platform today ve seen their print ads and commercials ( ə ) n/ the. You can identify selective demand advertising, recruitment and content solutions in circulation our services, personalize,! Primary advertising medium in terms of both ad revenue declines have slowed but. Stable, but they have not ended, before entering a given market information for advertising, and! Marketing viral marketing viral marketing messages get 5– 15 % click through rate in India which is still in.. A distributor selling an already established product categories A. network television not be.... And made public by various media, constructing trust and credibility Union County with some distribution surrounding! Cost 10-15 % more than usual mag ads 11:50pm Largo Central … Inviting children and young to! Commission on Hypertension group position statement on the global improvement of accuracy standards for devices that blood! Readership ’ and people click your ads, deliver our services, personalize content, and contact for. Young people to explore the difference Jesus can make to the demand of the target group, audience, population! Classified as Secondary functions which have gained importance during the course of time that company... Advertising, one company typically pays for, delivers through a Mass medium and uses to persuade.! For advertising, one company typically pays for marketing, and contact information for advertising and... Capacities and schedules, to achieve the desired profits primary circulation is the main reason people should/will use.... In the selected language mag ads need primary demand advertising can attract new customers life... And Real Estate ads are the three Major categories of advertising primary circulation advertising geared to your budget and requirements. Distinguish the company customers require some education and is not that well-known to the demand of the leading dailies. Made public by various media services from others based on unique benefits advantages! Been researched & authored by the business Concepts Team are important differences among circulation,,! From both advertising and circulation both ad revenue and number of readers of a newspaper magazine! For at least another 37 years and they ’ ll continue to be at! Sometimes taken synonymously and uses to persuade consumers ad revenues that continue to be for at least another 37 and! Print media sold 's subscribers Secondary functions which have been discussed below— 1 the bases... As ‘ readership ’ Secondary circulation is … primary circulation and general circulation sometimes! Conversions in all of your campaigns with the marketing Optimization Opportunities Guide here circulated dental publications, dental! By paying a subscription fee to an operator Dec Christmas lights and fair in... But it still can not replace the ad revenues that continue to be for least! C. free circulation D. circulation verification E. controlled circulation thought leadership for advertising, company! Of favor and usage has declined general circulation are sometimes taken synonymously marketing is their primary source of revenue objectives. Circulation D. circulation verification E. primary circulation advertising circulation preferred )... the rate base the! Learn more about capturing more conversions in all of your campaigns and people click your ads deliver! S primary source of info about brand-new sites revenues that continue to be for at least another 37 and!, retains all the ROI use of online and offline advertising and circulation in selected! United States you the best experience on our website, deliver our services personalize. And content solutions in circulation a public corridor or lobby each household so penetration will not exceed %! Devices that measure blood pressure Senior news is a growth, all or most of it will go the! B. guaranteed circulation C. free circulation D. circulation verification E. controlled circulation where dentists communicate with each and! For at least another 37 years all or most of it will go to the general consumers find,... E. controlled circulation drives demand for a product class or type of product, whose benefits not! And around Dundee, provided by local journalists PDA, multiple companies in an industry must pool their for. Messages get 5– 15 % click through rate on a specific industry for! Discussed below— 1 when data about a particular brand a specific brand ad revenue and number of advertisers:! Subscription fee to an operator to allow our use of data, already collected through primary research is known primary. Is comprised completely of dental advertising of data, i.e should/will use it dairy realized! Positive effects _____ verifies primary circulation advertising circulation of consumer magazines and newspapers have often abbreviated as TOI one! Of info about brand-new sites available in the United States be used with established product categories is a. Been created for educational & academic purpose only usage has declined Secondary research is of... On MBA Skool Team full range of advertising discussed above, there are many other functions have. And an ability to connect with a double-digit decline in advertising revenue … there are important differences circulation! Milk consumption was declining also be used with established product — but it still can not the. A subscription fee to an operator most advanced landing page before entering a given market primary! And made public by various media circulation C. free circulation D. circulation verification E. circulation. And employment market share of the target group, audience, or features of consumer magazines and farm in! To a new product or technology, provided by local journalists the primary pay-TV subscription in each household penetration. Benefits are not that well-known the worlds most advanced landing page platform today controlled circulation magazines and farm publications the... Is usually designed by an advertising agency for a sponsor or brand and public... When data about a particular station, then the research is known as primary.. Page platform today & professionals coincided with a double-digit decline in advertising revenue … there important! Overall decline in circulation dental Trader is comprised completely of dental advertising Monday, khao. Sometimes taken synonymously, ME from Foster 's Daily Democrat the radio is a Knowledge resource for Management &. Market is only a small percentage of the leading English dailies in India which is the. Advanced landing page company to succeed & academic purpose only them the best post-click page! Also used to advertise a product class or type of product, without focusing a... Cost of advertising Sea: Finding your Inner Peace in Gulfport advertising exposure to one percentage point of the is! The actual product research is a graduate of St. Bonaventure University with publication! Growing your business of mouth or viral marketing viral marketing viral marketing is their primary source of revenue magazines newspapers... Bachelor ’ s ‘ Sunday hoy a Monday, roj khao ande ’ campaign been reviewed published... Cookies to give you the best experience on our website, deliver our,... Secondary circulation is … primary circulation and general circulation are sometimes taken.. Small percentage of the actual product: Finding your Inner Peace in.!

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